How to Make Your Website Fail
10. You Hired Your Nephew
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you’ve with little doubt found out what the popular adage means to “get what you paid for”. Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Outsourced Your Work
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you’ll find like so many have already, that you’ll be promised everything and receive a small portion of what you expected.
8. You Used Hosting Software to Easily Build Your Own Website.
Imagine finding out that someone decided to compete directly with your business. After a little bit of research you find that this competitor has no experience in your industry, has no relevant education and plans on putting little money and time in competing with your business. While you’ve received a related degree in your field, you’ve had years of experience doing what you do best and you have even excelled at it. Of course you have little reason to feel threatened by this newly learned competition. If you’ve decided build a website yourself and haven’t succeeded online and haven’t figured out why, bluntly speaking, look at your competition. When seasoned web designers and marketers are working on your competition’s web presence, there is a reason why your losing valuable clients to them.
7. Your Website Looks Like it was Made in the 80’s or 90’s (or it was)
If your website looks junky, how do you think your visitors think about your products, services or business. Invest in your business image, or you’ll see that you’ll fail fast.
6. You Have an Intro Page
It is starting to become rare to see these pages, for good reason. Visitors appall them, have better respect for you visitors and you’ll see more of them stick around.
5. You Only Have One Page.
Limiting the content on your site is a very ignorant maneuver. There are so many opportunities your website can take advantage of, but without content virtually none of it is possible. Content is king, build it and they will come.
4. Your Site Has No Appeal
If your site can’t create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences’ lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You Only Hired a Web Designer/Developer.
Whats the problem with this picture: You build a state of the art sports arena, its beautiful, has many sought out commodities and was built in Antarctica. You may ask, “What’s the point of a sports arena if you aren’t going to have anyone use it?” A silly scenario, but a common pitfall for many websites out on the Internet, because they are or have a professionally made website with no budget for marketing. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. Use the following flexible rule of thumb for a website budget: a quarter of your budget for design and branding, a quarter for development, a quarter for public relations and SEO, and a quarter for advertising.
2. Your Website is Too Generic
A good looking website and a well branded website are two very different things. A good looking website might impress your audience but a well branded website will influence your audience to a profitable action. If you’re running a business, the latter is the smarter choice. Every aspect of your website should be communicating the same message, from your design, to your logo, to font, text and style. Keeping these aspects of your website consistent will create a stronger and more influential brand.
1. Your Website Doesn’t Influence Your Visitors to a Profitable Action.
Sometimes people get so caught up in making a website that they forget the whole reason why they made it in the first place. If you didn’t make your website obvious and easy for your visitors to make profitable actions, you’ve made it that much harder for your website to succeed. Before any design and development, you must first make a plan of how and what your website needs so your website is productive and successful. When your visitors come to your site, it should be designed in such a way that promotes your visitors to specific and measurable action. Every aspect of your site should be helping to accomplish your predetermined objectives, because without keeping this end goal in mind your visitors won’t fulfill those desired objectives.
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Tags: advertising, Ecommerce, Internet Business, Internet Marketing, marketing, online business, online promotion, Site Promotion, web design, web marketing, web masters, Webmaster Tools, webmasters
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