There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is How long till I start to see results? This article is dedicated to anyone who has ever asked that question.

You will be a slave to time any way, irrespective of the nature of website you manage or the skills that you have. In most situations the rankings of search engines will take time to change.

You will still have to wait for those results, it doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development. Just how long you need to wait however, will depend on a large number of factors.

How long it will take for rankings starts with a few key factors.

If your website is not optimized and the navigation is blocking search engine spiders, you can increase your ranking by opening up your site a little more.

Having an old site woth no links will increase the time you need to wait. Google is quite quick at checking for new content, they usually take a look within a week of updating.

A brand new site with no links has to wait. Google may find you, but probably not. If you do nothing, your site may never be indexed, you must get a few links, and an XML sitemap if you want to stand a chance with a new site.

If your site utilizes a content management system, how flexible is this system for customization? If your current back end will not allow for SEO based changes, this will drastically slow down your ranking progress.

Longer wait times are common for more competitive target phrases, as are additional new content, links, and web pages. Choosing a target phrase with searches and modest competition can the best line to follow. As long as your dream phrase is relevant, you can go after the bigger fish some weeks later.

Take a look at the top 10 sites for your target phrase. If on average the ranking sites have 10,000 inbound links and 1000 plus pages, and your site has 7 links and 12 pages, you’re likely doomed. If the top 10 is littered with all the big guys like Amazon, eBay, and the dreaded Wikipedia, you might just want to consider reevaluating your goals.

If your website is not competing with the top 10 in your genre, changes must be made…or you will have to wait for a long, long time.

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