Strategies for Video Search Marketing - What is Video SEO?
Everyone knows that online video is the fastest growing online medium. As of Oct. 2008, not only is it popular, but on the major 5 search engines,video has now passed search as the most popular online activity, according to research released by comScore and covered by ReelSEO.
Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.
Let’s start off by answering the question, what exactly is Video SEO? Simply put, Video SEO, also known as video search engine optimization is the art and process of publishing a video such that it is easily discovered and attracts as much traffic as possible for your target audience. When we talk about video SEO, there are really 2 different strategies for getting your videos discoverable on the search engines.
One strategy for video SEO is that which we call “Posted” video SEO. Essentially, this is when you optimize video content that is uploaded to video websites like Youtube and Yahoo. With “Posted” video SEO, the strategy is to generate as many views as possible for your videos. Uploading your video to these sites allows you to draw upon the massive audience of viewers that these sites already have. In addition, because these websites have a pre-existing authority and page rank with the search engines, this is an effective strategy to leverage these sites to obtain rankings within organic and universal search.
When optimizing your video for uploading (”posted” video SEO), it is very important that you choose your target keywords wisely and include these in your titles, descriptions, tags, comments, etc… There are also many services available on the web that allow you to upload your videos to multiple video sharing websites at once. Although there are a few tactics that can help, for the most part, a “posted” strategy does not assist well with driving traffic back to your own website.
If your goal is to generate traffic back to your website, then you may want optimize video content on your own website. The strategy of optimizing video content on your own website is commonly referred to as “hosted” video SEO, or website video SEO. Because universal search is growing across the major search engines, an opportunity exists for website owners to leverage video content to rank well within both video search engines as well as the major search engines like Google and Yahoo.
For “hosted” video SEO strategy, it is most crucial that you consider it a holistic approach to website optimization and follow general best practices for optimizing website content. That being said, because search engines can not yet understand the content within a video, it is most important that you optimize your pages utilizing on-page text that is relevant to your video content. There are many tips and techniques for “hosted” video SEO. The following tips are crucial:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc…
2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc…
3) Publish all your videos within the same directory or subdomain and keep each video on its own unique URL.
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Let users share and link to your video in order to increase the off-page linking to your video pages.
Whatever strategy you utilize for optimizing your video content, ReelSEO has a ton of expert tips, guidelines, tutorials, and information for both “posted” and “hosted” video SEO. In addition, ReelSEO is the only website out there today that is 100% focused on video search engine optimization and online video marketing. If you want to learn about online video marketing, ReelSEO is the most authoritative source out there.
Good luck and happy optimization. Get on board with Video SEO today.
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Tags: business, general, Internet Marketing, marketing, multimedia, search, Search Engine Optimization, seo, video marketing, video search, video seo, video sharing, web site, webmaster, Webmaster Tools
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