Whew! The hard work is done right? You’ve put blood, sweat, tears and cash into the creation of your video content and now it’s up on the web. If you publish it, they will come right? Wrong! You’ve got some more work that needs to be done before the masses come rushing to watch your videos and the first thing you need to do is to get the search engines indexing your videos. So here are a handful of tips so get reading already because time is a wasting.

Keywords “If you don’t have good keywords then you might as well quit now. These are vital pieces of information that will help categorize your videos and make them findable in search engines. When people search for video what do they do? They put words into a text box on a webpage and that’s how they search. So make sure you choose specific words that correctly describe your video and then use those words in the title, description and the keyword areas when you post the video up on the web.

Video Sharing Sites - Comscore says that YouTube gets more search traffic than Yahoo does. So if you really want people to find your video you might want to put it there just to be sure. You’ll still have keywords and other things you need to fill out to help people find you content and you can even make a channel to extend your brand. There are numerous other places that you can submit videos as well and some of them you don’t even need to actually upload the videos but can use RSS and MRSS (see below).

RSS and MRSS “RSS is a great way to tell the search engines about your more static content but what about your media content? Well that’s where the M in MRSS comes in. The media RSS protocol is used to tell the search engines where and what media content is being published. These are pretty handy files as they can be auto-updated so that the search engines always know when you publish new content.

While these are only three simple ways to get your video search engine optimized they are definitely a start. Making your video easy to find, easy to share and appropriately categorized will definitely be a major help in getting people to look at it. But it’s also got to be worth looking at so the content has to be useful and interesting. There are many other things that you can do to search engine optimize your video online so be sure to take a look around.

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Tags: business, general, Internet Marketing, marketing, multimedia, search, Search Engine Optimization, seo, video marketing, video search, video seo, video sharing, web site, webmaster, Webmaster Tools

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